Dr Basils Homoeo Hospital in Pandikkad was eager to expand their audience and establish thought leadership on YouTube. But with just 12,000 views on their channel, they knew they needed some serious YouTube expertise to drive growth. That’s when they turned to our agency Shahs.care to catalyze their YouTube presence.
Our team of YouTube marketing specialists jumped into action, analyzing Dr Basils’ channel and creating a comprehensive video strategy focused on organic search and suggested video traffic. We delved into their target audience, top keywords, competing channels, and campaign objectives to develop a high-impact video plan tailored for Dr Basils.
First, we gave their channel a complete overhaul to optimize it for discoverability and compliance with YouTube best practices. This included additions like an engaging channel trailer, optimized metadata, playlists, and eye-catching branding.
Next, our experts brainstormed a content calendar of video topics that had high search volumes and aligned with Dr Basils’ medical specialties. Videos like “migraine”,”cholestrol” “Acidity & Gastritis Remedies” had viral potential while establishing thought leadership.
Our production team helped Dr Basils create professional, high-quality videos optimized for each target keyword. Shooting schedules, scripts, visuals and editing—we managed everything start-to-finish based on in-depth SEO and YouTube data.
An essential part of the process was optimizing each video with engaging titles, meta descriptions, tags and captions. Our goal was to maximize views, average watch time, and clicks from YouTube’s algorithm and search.
We also implemented YouTube best practices like displaying end screens to boost viewership, channel subscriptions and viewer retention for every video.
Within just 1 months, we started to see the YouTube magic unfold. Dr Basils’ views shot up to over 200,000 from just 12,000 earlier—a massive 379% increase! Their subscribers also grew 354% as viewers engaged more with their content.
Dr Basils was thrilled with the exponential growth in such a short period. As their Production Head noted, “Shahs.care’s data-driven YouTube strategy has boosted our authority. Our videos now rank top in keyword searches. The organic traffic has increased our website visits tremendously.”
Diving deeper into the analytics, our YouTube campaigns generated:
- 210,000 views in 30 days
- 15,000 hours of total watch time
- 2videos crossed 50000
- 10more videos crossing over 10,000 views each
The results exceeded the client’s expectations. Dr Basils acknowledged the impact YouTube was now having on their brand reach through organic search. They appreciated how our video SEO efforts established them as thought leaders in the industry.
Following this success, Dr Basils continued their engagement with us for a sustained YouTube presence.
Our team conceptualized and produced snackable 15 to 60 second short form videos optimized for mobile consumption. These included trending themes like health tips, positive affirmations, quick home remedies etc.
Dr Basils posted 1 shorts per day which showed promising results in further expanding their YouTube footprint. In 3 months, their Shorts crossed lakhs of views and garnered more subscribers. The popular shorts also drove traffic to their long-form videos.
Overall, through data-driven YouTube campaigns across formats, we were able to grow Dr Basils’ channel from stagnant to surging. Our organic-first video marketing strategies enabled them to tap into YouTube’s immense potential for fueling healthcare thought leadership and brand growth.
The successful partnership continues as we optimize and evolve their content calendar based on changing trends and viewer interests. Dr Basils acknowledges that the foundation we built together paved the path for their YouTube authority and visibility.
This in-depth success story illustrates our specialized expertise in healthcare YouTube marketing. Our insights-driven solutions turn channels into magnets for quality traffic, leads and authority building. Let’s connect to craft data-fueled video strategies tailored for your healthcare brand!
