Dr Shahs Homoeopathy clinic wanted to create informative social media content focused on pregnancy care and pediatrics to establish expertise in these niches. However, sourcing captivating content ideas tailored for new mothers and kids proved challenging. That’s when they called upon our agency Shahs.care to strategize and create such content that resonates.
As seasoned healthcare marketers, we knew thoughtful content planning was crucial here. Our team did in-depth research into parent interests, concerns, popular formats and engagement drivers to craft content that would strike a chord.
We started Dr Shahs’ #PregnancyCare thread series sharing must-know tips for expecting mothers. In 10 threads, we provided week-by-week guidance on nutrition, self-care, precautions and more based on trimester.
The well-structured pregnancy care threads became a hit among expecting mothers. One thread on “First Trimester Tips” earned:
- 800 Likes
- 500 Retweets
- Comments from mothers thanking Dr Shahs
Next, we published threads on newborn and infant care covering topics like vaccination guides, common issues, home remedies, and safety. These informative threads reassured new parents worried about childcare.
For example, a 6-part threads on “Common Newborn Skin Conditions” generated:
-700 Likes
-400 Retweets
-Great engagement from parents
In addition, we created bite-sized content like polls, quizzes and lists that made parenting tips snackable. Light-hearted polls asking followers to vote on baby names, first foods etc. became popular.
We also leveraged Instagram for visual content. Our designers created infographics with parenting hacks, diet plans, remedy instructions etc. These received high shares among mothers.
Dr Shahs noted, “The pregnancy and pediatric content expertise demonstrated through different formats has positioned me as the go-to resource for families.”
Next, we organized #AskDrShahs sessions for pregnancy and baby care questions. Dr Shahs answered diverse queries related to lactation, immunization, colic relief etc. in simple language.
One such AMA focusing on newborn care queries generated:
-630 Likes
-250 Questions Answered
-Boosts in new mothers following Dr Shahs
Seeing the value parents found in these sessions, we hosted them weekly. Followers considered Dr Shahs a friend, rather than just a physician.
We also cultivated user generated content by running contests prompting mothers to share parenting lifehacks. The entries gave us fresh ideas while increasing engagement.
To make this niche content easily discoverable, we optimized Dr Shahs’ social media profiles. Our bios clearly highlighted his expertise in pregnancy care and pediatrics.
We also cross-promoted content across his Facebook, Instagram and Twitter accounts. This helped reach diverse parents across multiple channels.
In just 2 months, Dr Shahs gained over 1900 new followers interested in pregnancy and childcare. His top content earned 20k+ views and shares organically highlighting the value.
Satisfied with the brand lift, Dr Shahs remarked “The strategic content from Shahs.care has allowed me to connect with and support thousands of expectant and new parents.”
This success story shows how creating channel-specific, targeted content can help healthcare providers demonstrate expertise. Our data-driven solutions can build your brand’s authority in any niche or specialty. Let’s strategize high-impact content marketing together!