With over 1 billion monthly active users, Instagram is a visual platform you can’t afford to ignore for your business. When used strategically, Instagram can help you engage with your target audience, promote your brand, and drive sales.
Follow these proven Instagram success strategies to grow your business:
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Diana Bowman
Create A Cohesive Aesthetic
The most successful brands on Instagram have a very defined visual style. Use the same filters, color scheme, and elements like logos across posts to be recognizable. A consistent aesthetic makes your content instantly identifiable.
Leverage Instagram Stories
Posting ephemeral Stories enables real-time engagement with followers. Share behind-the-scenes sneak peeks, run polls and Q&As, and more. Stories also appear higher in feeds so take advantage of the prime positioning.
Go Live
Broadcast live videos to engage followers in an authentic way. Announce sales, highlight new products, take users “into the field” and more. Live video views outperform regular videos.
Partner With Influencers
Collaborating with influencers in your niche provides access to new audiences. Work out sponsored posts, giveaways, or other partnerships. Ensure influencer values align with your brand.
Optimize Hashtags
Strategic hashtag use helps people discover your brand. Identify 10-15 top hashtags in your industry without going overboard. Use relevant trending hashtags and create your own branded hashtags.
Run Contests
Contests, giveaways and sweepstakes create excitement. Require following your account or sharing posts to enter. Offer prizes tailored to your target audience like free products or gift cards.
Advertise On Instagram
Utilize Instagram’s powerful ad capabilities. Create promotions focused on video views, website clicks, conversions and more. Target your ads to ideal demographics.
Analyze Performance
Check Instagram Insights to see your top performing posts as well as audience demographics. Identify peak posting times when followers are most active. Track growth month-over-month.
Encourage User-Generated Content
Get customers to create branded content by reposting their photos and videos. Run photo contests asking users to share images with your product. This builds engagement.
Show Behind-The-Scenes
Give followers an insider look at your brand operations, office culture and more. Candid behind-the-scenes footage feels authentic and connects on a personal level.
By implementing the right mix of these Instagram best practices, you can effectively promote your products, highlight your brand personality, and convert followers into customers. Monitor what content resonates best with your audience and double down on those tactics. Stay consistent, engage followers, and watch your Instagram steadily grow.
