Driving traffic to your blog from Facebook can transform your readership. With over 2 billion monthly active users, Facebook is a goldmine of potential new visitors. But you need the right strategy to capitalize on Facebook’s marketing power.
These 10 proven Facebook marketing secrets will help explode your blog traffic:
#1 Optimize Your Facebook Page
The foundation for Facebook marketing is an optimized Page. Make sure you have:
- A clear profile and cover image representing your brand
- An informative “About” section engaging readers
- A call-to-action button driving visitors to your site
#2 Create Captivating Content
Great content is key. Post articles, images, videos and more that captivates your target audience. Entertain and educate them. Use visuals and an engaging writing style.
#3 Use Facebook Live
Live video is hot on Facebook now. Go live to reveal insider tips, host Q&As and more. Being authentic and real on live builds connections.
#4 Run Contests and Giveaways
Contests are a tried and true way to growth. Offer prizes and incentives to like your Page and subscribe. Collect emails for future marketing.
#5 Leverage Facebook Ads
Facebook ads allow precise targeting. Promote your best content and offers. Aim for conversions like email signups or purchases.
#6 Cross-Promote Content
Don’t just link to blog posts. Share the posts organically on Facebook too. Use eye-catching custom link images.
#7 Interact With Your Audience
Reply to comments and messages. Ask questions to encourage engagement. Being personal fosters relationships.
#8 Use Relevant Hashtags
Include niche-relevant hashtags so people can find your posts. Check for the most popular hashtags to use.
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#9 Tag Other Pages
Tagging brands, influencers and other Pages can expose you to new audiences. But only do so when relevant.
#10 Analyze and Optimize
See what Facebook tactics perform best for your blog using Insights. Double down on what converts and test new ideas.